Cartwheel and its flagship product, Nit Happens, have been featured across national consumer parenting media, healthcare trade press, regional business publications, and startup and investor channels. Below is a selection of our press coverage, most recent first.
Joanna Shu, founder and CEO of Cartwheel, created Nit Happens, a natural, pesticide-free lice treatment designed to give families an alternative.
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Marblehead mom Joanna Shu created a modern first-aid brand called Cartwheel to help educate parents on lice treatment with a stress-free, easy-to-use kit.
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Expert feature quoting CEO Joanna Shu on lice myths, super lice resistance, and best treatment practices for parents.
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This CPG founder landed a 6,000-store deal before her product was even ready – an ECRM success story.
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Long-form profile: "Lessons from Serial Founder Joanna Shu."
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Featured in The Strategist’s guide on how to prevent and treat head lice in kids.
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“How to treat lice without losing your mind,” an expert-driven guide with Joanna Shu as primary expert source.
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Feature on treating lice naturally, quoting Joanna Shu as an expert source.
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Nit Happens, a new clinically proven non-toxic lice treatment now available at Walgreens.
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Coverage of the Nit Happens launch and its arrival on Walgreens shelves nationwide.
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Profile of Joanna Shu reinventing family health products.
Read article →In-depth feature on Nit Happens launching at Walgreens.
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Coverage of the official product launch of Nit Happens.
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Coverage of Cartwheel’s agreement to license Clearsight Therapeutics’ novel OTC pink eye treatment.
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Joanna Shu featured as guest discussing Cartwheel’s mission and investment opportunity.
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Feature interview with Joanna Shu in the “Female Founders: Five Things You Need to Thrive” series, covering her journey to Cartwheel.
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