Cartwheel and its flagship product, Nit Happens, have been featured across national consumer parenting media, healthcare trade press, regional business publications, and startup and investor channels. Below is a selection of our press coverage, most recent first.
Expert feature quoting CEO Joanna Shu on lice myths, super lice resistance, and best treatment practices for parents.
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Long-form profile: "Lessons from Serial Founder Joanna Shu."
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Featured in The Strategist's guide on how to prevent and treat head lice in kids.
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"How to treat lice without losing your mind," an expert-driven guide with Joanna Shu as primary expert source.
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Feature on treating lice naturally, quoting Joanna Shu as an expert source.
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Profile of Joanna Shu reinventing family health products.
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Coverage of the Nit Happens launch and its arrival on Walgreens shelves nationwide.
Read article →In-depth feature on Nit Happens launching at Walgreens.
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Coverage of the official product launch of Nit Happens.
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Coverage of Cartwheel's agreement to license Clearsight Therapeutics' novel OTC pink eye treatment.
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Joanna Shu featured as guest discussing Cartwheel's mission and investment opportunity.
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Feature interview with Joanna Shu in the "Female Founders: Five Things You Need to Thrive" series, covering her journey to Cartwheel.
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Nit Happens, a new clinically proven non-toxic lice treatment now available at Walgreens.
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This CPG founder landed a 6,000-store deal before her product was even ready – an ECRM success story.
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Local profile of Marblehead entrepreneur Joanna Shu and how Nit Happens uses physical removal instead of pesticides to tackle resistant lice.
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"Marblehead mom takes the ‘ick’ out of treating head lice" — feature on Nit Happens, now in 6,000 Walgreens stores nationwide.
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