Press Archive

Cartwheel donates Nit Happens lice treatment kits and School Day Spray detanglers to the Wonderfund for children in Massachusetts DCF care.

Expert feature quoting CEO Joanna Shu on lice myths, super lice resistance, and best treatment practices for parents.

Long-form profile: "Lessons from Serial Founder Joanna Shu."

Featured in The Strategist's guide on how to prevent and treat head lice in kids.

"How to treat lice without losing your mind," an expert-driven guide with Joanna Shu as primary expert source.

Feature on treating lice naturally, quoting Joanna Shu as an expert source.

Profile of Joanna Shu reinventing family health products.

Coverage of the Nit Happens launch and its arrival on Walgreens shelves nationwide.

In-depth feature on Nit Happens launching at Walgreens.

Coverage of the official product launch of Nit Happens.

Coverage of Cartwheel's agreement to license Clearsight Therapeutics' novel OTC pink eye treatment.

Joanna Shu featured as guest discussing Cartwheel's mission and investment opportunity.

Feature interview with Joanna Shu in the "Female Founders: Five Things You Need to Thrive" series, covering her journey to Cartwheel.

Nit Happens, a new clinically proven non-toxic lice treatment now available at Walgreens.

This CPG founder landed a 6,000-store deal before her product was even ready – an ECRM success story.

Local profile of Marblehead entrepreneur Joanna Shu and how Nit Happens uses physical removal instead of pesticides to tackle resistant lice.

"Marblehead mom takes the ‘ick’ out of treating head lice" — feature on Nit Happens, now in 6,000 Walgreens stores nationwide.